Fashion Games Soar in Australia: Q4 2020 iOS Insights

The final quarter of 2020 saw notable activity within the fashion game category on iOS in Australia. Sensor Tower's comprehensive data outlines the performance of the top fashion games, highlighting their downloads, revenue, and weekly active users.

Project Makeover, published by Magic Tavern, Inc., experienced substantial growth with downloads peaking at nearly 50 thousand in the last week of December. Weekly active users followed a rising trend, reaching over 80 thousand by the end of December. Revenue for the game showed an impressive increase, culminating at over 100 thousand in the last week of the quarter.

Meanwhile, Covet Fashion: Dress Up Game by Crowdstar LLC maintained a steady stream of revenue, with the highest at approximately 30 thousand in early November. Downloads saw a spike mid-November to over 1 thousand, and weekly active users peaked at over 10 thousand in early November before gradually declining.

CRAZY STYLE LTD's Super Stylist Fashion Makeover also showed increased engagement with weekly active users approaching 30 thousand by the end of December. The game's downloads saw a significant increase, with over 7 thousand in the last week of December, while revenue trends saw a peak at over 4 thousand in the same period.

King's Diamond Diaries Saga had a modest performance in comparison, with revenue reaching over 2 thousand in early December. Downloads and weekly active users remained relatively stable, with a slight increase in downloads to over 100 by the end of December.

Lastly, MovieStarPlanet by the publisher of the same name, showed a revenue rise up to over 1 thousand by the year's end. The game's downloads and weekly active users demonstrated modest trends, with downloads reaching over 300 and active users staying around 2 thousand to 3 thousand throughout the quarter.

For more insights on app performance and trends, Sensor Tower provides detailed analysis and data across various platforms and genres.